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Senior Manager Media

We Go Places! How about you?
Location: White Plains, New York
Function: Commerce
Sub Function: Commerce - Marketing - Media
Type of contract: Permanent

 

 

Title:  Senior Manager Media

Location:  White Plains, NY

About the Role:  Accountable for the development of the Tecate, Dos Equis and Innovation Brand media strategy and activation. This role is also the strategic consult for HUSA portfolio Hispanic-targeted media

 

Key Responsibilities:

Combine knowledge of the target audience, media landscape and brand objectives to create inspirational, volume-driving media plans

  • Have a deep understanding of the target audience Including demographics, psychographics, values, interests and media consumption
  • Know the latest media consumption trends, have the ability to evaluate CPMs and have a deep understanding of the user experience on all media channels
  • Write an inspiring and business-led media brief
  • Deliver effective written and verbal communication
  • Uncover and apply insights
  • Collaborate closely with the brand team and manage the media agency stakeholders

 

Basic Qualifications/Requirements:

  • Minimum 7 years’ media planning and strategy experience with specific experience with plans targeted to the Mexican-American audience
  • Understanding of the data landscape and how it applies to media targeting
  • Strong self-awareness and people management skills
  • Excellent problem solving skills
  • Applicants must be adept at managing multiple internal/external stakeholders (brand, finance, legal, agencies) in order to execute effective campaigns. 
  • Passionate about media, pop culture, sports and most importantly beer!
  • Conversational to Proficient Spanish language skills preferred
  • Alc Bev or relevant CPG experience preferred
  • Direct experience managing traditional and digital campaigns

 

HEINEKEN Leadership Expectations:

  • Connect
  • Shape
  • Develop
  • Deliver
  • Role Model

 

HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

 

We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.  We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.

 

We Brew Experiences That Inspire Legendary Lives


Nearest Major Market: White Plains
Nearest Secondary Market: New York City

Job Segment: Manager, User Experience, Management, Technology

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