Senior Manager CMI

We Go Places! How about you?
Location: White Plains, New York
Function: Commerce
Sub Function: Commerce - Marketing - Consumer and Market Intelligence
Type of contract: Permanent

About the Role: 

The Americas CMI Sr Manager supports Opcos / markets within the Americas region – both market measurement and consumer & shopper insights – and enhance the CMI and analytical capabilities in order to foster fact-based decision-making.

The Americas CMI Hub’ scope includes a mix of businesses to develop and to protect (Canada, Dutch Caribbean & French West Indies, Ecuador, Panama, Peru, Puerto Rico, Bahamas, Haiti, Jamaica, Santa Lucia, Suriname…etc.)

This individual will be responsible for:

• Consumer & Shopper insights identification by setting up fit for purpose protocols, synthesizing and communicating learnings
• Brand Health Tracking and insights identification
• Market size and market share estimations based on all relevant data sources and local teams’ knowledge
• Consumer Trends and Best practices sharing across markets
• Local analytical capabilities enhancement (training)

This role reports to the Sr. Director Americas and USA Consumer & Market Insights, as part of the Heineken USA and Americas Hub CMI team

Key Responsibilities: 

• Consumer Trends identification
• Support Brands and Portfolio Management (brand awareness & equity Tracking, advertising test, digital effectiveness)
• Support the ambitious Innovation agenda (concept test, taste test, post-launch diagnostic…)
• Performance understanding: Market size and market share estimations

Basic Qualifications/Requirements:

•  Bachelor’s Degree required, MBA preferred with concentration in market research, psychology, sociology, or marketing.
• A minimum of 5 – 7 years consumer / shopper research experience in CPG, having worked with brand teams and outside partners; ideally experience with Latin America markets.
• Demonstrate solid expertise in all types of quantitative and qualitative research methods (Communication, NPD, brand health tracking…)
• Strong CMI Functional competencies:
  • Business Problem Solving: defines and answers the right questions to resolve business problems/identify business opportunities effectively and efficiently
  • Technical Mastery: Uses the right research and processes to fill knowledge gaps and convert technical knowledge into practical applications
  • Knowledge Synthesis: harnesses and leverages existing knowledge to address existing business issues/opportunities or to surface new ones.
  • Fueling Insights: provides illumination on how peoples’ attitudes drive their behaviors and partners with the business in enabling insight generation

Preferred Qualifications:

• Fluent in Spanish would be a plus.

Compensation & Benefits

• Base Salary Range: $130,000 - $140,000 + Annual Bonus
• Benefits - Medical/Dental/Vision + Matching 401k Plan
• Vacation – 20 Days Paid Vacation & Unlimited Wellness Days
• $200 Monthly Beverage Allowance

HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

This position is not available for visa sponsorship.

HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.  We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.

We Brew Experiences That Inspire Legendary Lives