Senior Manager Business Solutions

About the Team: Our D&T Business Solution Team's mission is to leverage technology to solve business challenges and drive organizational success.  We deliver forward-thinking, scalable solutions that empower our partners to achieve their strategic goals. Through close collaboration, innovation, and continuous optimization, we enable our business partners to maximize the value of our technology ecosystem.

About the Role: The Senior Manager, Business Solutions – Marketing Technology is a dynamic and adaptable leader within the D&T team, responsible for overseeing the development and implementation of Marketing Technology solutions that align with strategic business initiatives. This role requires a deep understanding of marketing processes and applications, and the ability to apply technical expertise to solve complex problems. The Senior Manager, Business Solutions – Marketing Technology will be leading the implementation of large-scale MarTech solutions, managing project timelines, budgets, vendors, and resources, and evaluating emerging technologies to enhance business processes. The ideal candidate will have a strong track record of delivering successful projects and driving change within a dynamic business environment.

TLDR: This role delivers outstanding experiences through digital solutions, project management excellence and strong business partnerships.

Key Responsibilities:

Strategic Partnership & Leadership

• Serve as the primary technology partner to the Marketing organization, translating business strategies into scalable MarTech solutions.
• Align local and global stakeholders on technology priorities and roadmaps.
• Build visibility and trust through proactive communication and transparent governance.
• Partner with business leaders to drive adoption, enablement, and change management.

Solution Ownership & Delivery

• Lead the planning, design, and implementation of mid-to-large-scale marketing technology initiatives.
• Oversee platform development, integrations, and lifecycle management across CDP, CRM, CMS, DAM, and personalization tools.
• Manage project scope, budget, and timelines while mitigating risks and removing blockers.
• Ensure solutions deliver measurable impact on marketing performance, consumer engagement, and operational efficiency.

Technology Enablement & Optimization

• Evaluate emerging technologies and recommend solutions that enhance marketing capabilities and data maturity.
• Drive continuous improvement of existing systems, ensuring interoperability, compliance, and scalability.
• Collaborate with Global D&T to align on global platform strategies, security, and data governance.

Vendor & Stakeholder Management

• Manage key vendor relationships and contracts, ensuring delivery excellence and ROI.
• Partner with IT delivery teams, external consultants, and system integrators to execute initiatives effectively.
• Communicate platform performance and roadmap progress to senior stakeholders and leadership.

Team & Capability Development

• Coach and mentor junior team members or project leads, fostering technical curiosity and business acumen.
• Champion best practices in agile delivery, project governance, and data-driven decision-making.
• Foster a culture of innovation, collaboration, and continuous learning across the D&T–Marketing interface.

Basic Qualifications/Requirements:

• Bachelor’s degree in business administration, Marketing, or a related field.
• 7-10 years of experience in marketing technology, digital transformations, or related roles.
• Demonstrated success leading complex, multi-stakeholder projects with measurable business impact.
• Strong understanding of marketing processes, consumer data management, and technology integration.
• Hands-on familiarity with tools such as Salesforce, CDPs, CMS, DAM, and personalization platforms.
• Proven ability to manage vendors, budgets, and cross-functional teams.
• Strong communication and influence skills; able to translate technical concepts into business outcomes.

Preferred Qualifications:

• MBA or Master’s degree preferred.
• PMP, Agile, or Product Owner certification.
• Experience in working in global or matrixed organizations.
• Familiarity with data privacy, consent management, and marketing analytics.

Soft Skills:

• Strategic Thinker: Connects technology strategy to business growth objectives.
• Influential Partner: Builds alignment across technical and non-technical stakeholders.
• Change Agent: Drives adoption and champions innovation.
• Customer-Centric: Keeps consumer and marketer experience at the core of every solution.
• Analytical: Uses data to drive decisions, improvements, and accountability.

HEINEKEN Behaviors

• Connect
• Shape
• Develop
• Deliver

Heineken USA is an equal opportunity employer. We believe the diversity of our people makes us as strong and unique as our brands. We do not discriminate based on race, color, religion, age, or any other basis protected by law.

This position is not available for visa sponsorship.

This position is not eligible for relocation assistance.