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Media Consultant

We Go Places! How about you?
Location: White Plains, New York
Function: Commerce
Sub Function: Commerce - Marketing - Media
Type of contract: Fixed Term

 

 

Great opportunity to join Heineken USA on a 9 month contract with the Media team. This role will be accountable for the development of the Heineken Brand media strategy and activation, reporting to the Director Media Strategy

 

Key Responsibilities:

Combine knowledge of the target audience, media landscape and brand objectives to create inspirational, volume-driving media plans

  • Have a deep understanding of the target audience Including demographics, psychographics, values, interests and media consumption
  • Know the latest media consumption trends, have the ability to evaluate CPMs and have a deep understanding of the user experience on all media channels
  • Write an inspiring and business-led media brief
  • Deliver effective written and verbal communication
  • Uncover and apply insights
  • Collaborate closely with the brand team and manage the media agency stakeholders

 

Basic Qualifications/Requirements:

  • Minimum 7 years’ media planning and strategy experience
  • Understanding of the data landscape and how it applies to media targeting
  • Strong self-awareness and people management skills
  • Excellent problem solving skills
  • Applicants must be adept at managing multiple internal/external stakeholders (brand, finance, legal, agencies) in order to execute effective campaigns. 
  • Direct experience managing traditional and digital campaigns

 

Preferred Qualifications:

  • Alc Bev or relevant CPG experience preferred
  • Passionate about media, pop culture, sports and most importantly beer!

 

HEINEKEN Leadership Expectations:

  • Connect
  • Shape
  • Develop
  • Deliver
  • Role Model

 

HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

 

Heineken USA is an equal opportunity employer. We believe the diversity of our people makes us as strong and unique as our brands. We do not discriminate based on race, color, religion, are or any other basis protected by law.


Nearest Major Market: White Plains
Nearest Secondary Market: New York City

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