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Manager Demand Planning

We Go Places! How about you?
Location: White Plains, New York
Function: Supply Chain
Sub Function: Supply Chain - Customer, Logistics and Distribution
Type of contract: Permanent



About the Role:

Heineken USA Operations aims at strategically supporting business objectives and delivering value through the operational execution of supply chain activities. Operations are responsible for all supply chain activity including supply chain planning, innovation planning, customer service & collaboration, supply chain optimization, and warehousing & logistics.


The Manager, Demand Planning role has responsibility for creating and maintaining a statistical demand forecast, effectively fitting and tuning statistical models to project seasonality and market trends, actively participate in the S&OP process, and ensure data insights and demand signals are provided to the business. The role has responsibility for ensuring the quality and timeliness of forecast information in order for the business to identify appropriate risks and opportunities and to enable an effective supply plan.


The role works collaboratively with key business partners to ensure effective and proactive demand management.


Key Responsibilities:

The Manager, Demand Planning will manage excellence in the formulation and execution of the statistical driven demand plan, as well as the effective execution of the Sales and Operations Planning process – related activities. The role will be required to achieve the following deliverables including but not limited to:


Demand Modeling

Translate forecasts into reliable demand plans and budgets by combining different sources of information.


  • Leveraging demand segmentation, identify & apply the most suitable forecasting method to each sku/demand point combination to develop HUSA’s depletions and corresponding sales forecasts
  • Execute required demand cleansing to ensure relevant statistical and baseline modelling
  • Identify demand patterns, trend changes, causal relationships and main drivers behind baseline and promotional volume changes.
  • Creates & communicates demand plan which is realistic and accurate, based on statistical modelling with the most suitable level of detail for key stakeholders to drive planning performance
  • Effectively cooperates with Commercial Department to ensure an accurate demand plan – ensuring collaboration and monthly sign-off on plans
  • Generate alternative scenarios for the demand plan including the identification of risks and opportunities
  • Measure the forecast errors and incorporate in the forecasting model
  • Continuously improves demand forecasting techniques and methods by performing root-cause analysis and leading improvements related to forecast modelling


Planning Process Management

Improve the quality of the demand plan, by ensuring that the appropriate planning process is applied and the right tools are used.


  • Lead the demand plan preparation and contribute to the demand review meeting within the S&OP cycle by delivering timely and accurate information.
  • Centralize the information flow related to the demand planning process (single point of contact)
  • Escalate structural issues on the demand planning process when required.
  • Prepares and leads the corresponding Demand Review meeting, ensuring agenda adherence and meaningful participation from commercial counterparts (and other stakeholders)
  • Escalates issues for demand plan review when strategic customers are affected
  • Identifies alternative scenarios (risks and opportunities) for the respective S&OP Demand Review
  • Provide stability to the demand planning process


Performance Management

Ensures delivery of demand planning metrics against defined KPI metrics


  • Tracks performance with KPI’s such as forecast accuracy, bias, etc.
  • Defines & execute areas of improvement and generate action plans through a ‘review and resolve’ cycle to address any areas of sub-optimal performance, ensuring corrective action



Business Relationships

  • Enables mutually beneficial business relationships through needs identification and the delivery of business requirements
  • Collaborate with Customer Supply Chain managers for forecast enrichments
  • Collaborates with business stakeholders to Identify and resolve any critical issues and/or imbalances impacting the business
  • Includes both key internal and external relationships:
  • Heineken USA – Key business functions including Operations, Finance, Sales, Marketing, Other
  • Other Stakeholders – Including Support Partners and any other key stakeholders


Basic Qualifications/Requirements:

The role requires an experienced and highly driven forecasting professional with the necessary capabilities to ensure the successful delivery of the role requirements and deliver sustainable business value.


Role Profile

  • Educated to Degree Level (Supply Chain, Manufacturing, Business, Finance or other relevant subject)
  • 3+ years’ experience in Operations / Supply Chain within the Consumer Packaged Goods (CPG) Industry
  • Knowledge of forecasting, planning and inventory management
  • Experience working on cross-functional teams


Core Skills

  • Proficient supply chain analytical capability
  • Proficient communication and relationship skills
  • Ability to collaborate and work as a Team in a matrix organization
  • Ability to explain complex process in understandable terms and translate complex data into accessible insights
  • Entrepreneurial approach with focus on continuous improvement


Technical Skills

  • Microsoft Excel and PowerPoint Skills (Access a plus)
  • Knowledge of Statistical Modelling
  • Knowledge of Demand Planning software
  • Knowledge of SAP and other relevant Supply Chain Planning Tools
  • IBF and/or APICS Certification, a plus


HEINEKEN Leadership Expectations:

·        Connect

·        Shape

·        Develop

·        Deliver

·        Role Model


This position is not available for visa sponsorship.


Note: As HEINEKEN navigates through this current period, we continue to have vacancies that are considered business critical to back-fill.


HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit


We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.  We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.


We Brew Experiences That Inspire Legendary Lives