Innovation Front End Manager
Job purpose: To lead the development of transformative multi-market innovation propositions based on briefs, from Front End development through to defined proposition
Reports to: Head of Innovation – Americas Innovation Hub
Direct Reports: 0
RESPONSIBILITIES
- Develop full Innovation Front End explorations based on briefs
- Generate, in partnership with the Strategic Insight Manager, full front end explorations, developing and leveraging a deep understanding of the consumer in this space, and a broad understanding of the market and category landscape in the target OPCOs.
- Develop a range of compelling concepts of which 2-4 pass action standards on screening and enter the pipeline for future development
- Develop winning fully defined Innovation propositions
- Working from validated concepts that have entered the pipeline, work with a cross-functional team to build fully defined consumer propositions which contain –
- A finalized design
- A finalized liquid
- A full Commercial proposition (consumer and customer benefits and price point)
- A business case to +/-25%
- Develop expertise as a ‘go to’ person across HNV on areas of expertise
- Become subject matter experts in the areas where front end and proposition development is being led ie, a consumer territory or a category
- Actively lead the sharing of expertise across the business where relevant
What:
- Education: Bachelor’s degree
- Work experience: 10+ years
- Required work experience in field of expertise: Marketing, Innovation, development of Business Cases
- Other fields of expertise: Consumer understanding/use of insight, Cross-functional working, ideally OPCO and ‘above OPCO’ (Global or Regional) experience, Stakeholder management
- Functional skills: Use of Insight, Innovation Front End development. Brand Management, Commercial proposition development.
- Languages: English
How:
- Key Leadership expectations: shape, connect, develop, deliver and/or role model HEINEKEN behaviors. Focus on Shape and Deliver.
- Communication skills: Is able to communicate complex or disruptive ideas clearly and compellingly. Is able to represent and stand up for difficult and disruptive ideas in face of challenge at senior levels
Nearest Major Market: White Plains
Nearest Secondary Market: New York City
Job Segment:
Front End, Manager, Technology, Management