Innovation Front End Manager

Job purpose: To lead the development of transformative multi-market innovation propositions based on briefs, from Front End development through to defined proposition

Reports to: Head of Innovation – Americas Innovation Hub

Direct Reports: 0

RESPONSIBILITIES 

1. Develop full Innovation Front End explorations based on briefs

• Generate, in partnership with the Strategic Insight Manager, full front end explorations, developing and leveraging a deep understanding of the consumer in this space, and a broad understanding of the market and category landscape in the target OPCOs.
• Develop a range of compelling concepts of which 2-4 pass action standards on screening and enter the pipeline for future development 

2. Develop winning fully defined Innovation propositions

• Working from validated concepts that have entered the pipeline, work with a cross-functional team to build fully defined consumer propositions which contain –
• A finalized design
• A finalized liquid
• A full Commercial proposition (consumer and customer benefits and price point)
• A business case to +/-25%

3. Develop expertise as a ‘go to’ person across HNV on areas of expertise

• Become subject matter experts in the areas where front end and proposition development is being led ie, a consumer territory or a category
• Actively lead the sharing of expertise across the business where relevant

What:

• Education: Bachelor’s degree
• Work experience: 10+ years
• Required work experience in field of expertise: Marketing, Innovation, development of Business Cases
• Other fields of expertise: Consumer understanding/use of insight, Cross-functional working, ideally OPCO and ‘above OPCO’ (Global or Regional) experience, Stakeholder management
• Functional skills: Use of Insight, Innovation Front End development. Brand Management, Commercial proposition development.
• Languages: English

How:

• Key Leadership expectations: shape, connect, develop, deliver and/or role model HEINEKEN behaviors. Focus on Shape and Deliver.
• Communication skills: Is able to communicate complex or disruptive ideas clearly and compellingly.  Is able to represent and stand up for difficult and disruptive ideas in face of challenge at senior levels