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Director Distributor & Employee Communications

Title: Director Employee & Distributor Communications

Location: White Plains, NY


About the Role: 

The Director, Employee & Distributor Communications will lead HEINEKEN USA’s employee and distributor communications & engagement strategy. This role will oversee tactical execution in a manner which enhances a positive culture and reputation of HEINEKEN USA  on our journey to become the most innovative and exciting beverage company. This role will also be responsible for identifying innovative, creative, and exciting new ways of engaging our employees and distributors and act as counsel for senior leadership on internal change and communications projects.


What you will be doing:

  • Strategy Development and Campaign management - Shape internal corporate communications strategy and own oversight of ongoing news cycle/content calendar for internal employees/sales team and distributors
  • Content creation - Develop/write/edit communication materials for stakeholder communication cascades.  Write communications for senior executives.
  • Event management – Oversight of employee and distributor engagement events including annual employee meeting, business update meetings, employee town halls, monthly employee office events, and the annual regional distributors conferences. Incl. oversight & management of agency partners for distributors conferences and employee meeting
  • CoordinationOversee management of the corporate Heineken brand identity including training of relevant employees & maintenance of necessary brand guideline materials 
  • Consulting – Works with People team on establishing and maintaining our culture within the company. Works  closely with senior leadership in driving sales agenda. Act as consultant to senior leaders and other functions on change management efforts
  • Channel management - Oversight of key communication platforms such as Facebook@Work and Starlink
  • Team Management - Management of one direct report- internal communications manager (channel management, events & consumer affairs)
  • Crisis Management - Support Director External Communications and Chief Corporate Affairs officer with crisis communications and issue management efforts during times of crisis
  • Perform other duties, as required – Incl. liaise with global team in Amsterdam on company-wide employee engagement initiatives and owner of global green room contributions


What we are looking for:

  • More than 8 years of experience, in corporate communications role, preferably in internal communications roles, with the ability to demonstrate continually increasing levels of responsibility and stakeholder management
  • Excellent writing and presentation skills.
  • Proven ability to develop and implement creative ideas
  • Minimum of Bachelor’s Degree required.
  • A demonstrated ability to manage crisis situations
  • A high degree of initiative, good judgment, a sense of urgency and solutions-focused
  • A true connector with high energy and ability to cultivate relationships across teams/organization and various stakeholders


HEINEKEN Leadership Expectations:

  • Connect
  • Shape
  • Develop
  • Deliver


Heineken USA is an equal opportunity employer. We believe the diversity of our people makes us as strong and unique as our brands. We do not discriminate based on race, color, religion, age or any other basis protected by law.

This position is not available for visa sponsorship.

Nearest Major Market: White Plains
Nearest Secondary Market: New York City

Job Segment: Change Management, Consulting, Manager, Management, Technology

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