Brand Manager

About Us

HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, Heineken® Silver – a new lower-carb, lower-cal beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit


Who We Are

At HEINEKEN USA, we’re a team with a passion to bring our iconic brands to the next level. The work is challenging, we learn from our experiences (even our mistakes), and we love what we do. You’ll be empowered to think differently, try new things, and GO PLACES.


About the Role:

This role will support the overall Non Alcoholic portfolio strategy and execution for HEINEKEN USA.


Key Responsibilities:

  • Planning: Support the Senior Brand Manager in annual/3-year planning cycles for Non Alcoholic portfolio, developing short- and long-term forecasts for defined Non Alc segment(s), brands, and geographies.
  • Insights to Action: Leverage deep consumer understanding to drive brand development, commercialization and innovation of products across the Must Win Battle Framework to unlock full potential of Non Alcoholic portfolio on existing strategic brands.
  • Reporting: Lead measurement and tracking of all portfolio initiatives including post-campaign analyses
  • Innovation: Lead the execution of innovation products and future Non Alcoholic brands and line extensions.
  • BTL Leadership:
    • Partner with sales counterparts and key customers to develop best-in-class Non Alcoholic category selling story to maximize full potential of segment at retail and increase overall productivity of Non Alcoholic brands on shelf.
    • Collaborate with wholesalers in key markets to maximize the Non Alcoholic opportunity across their full portfolio of offerings in the segment.
    • Identify short- and long-term opportunities to drive incremental portfolio growth across key growth channels (E-Commerce, C-Store, On Premise, Concession/Venues, Unlicensed Accounts).
    • Project Management and execution of programs and full year support calendar across portfolio of Non Alcoholic brands.
    • Support cross-functional sampling execution.


Basic Qualifications/Requirements:

  • Bachelor’s degree required
  • 2+ years of commercial experience (Brand, Sales, Trade Marketing)


Preferred Qualifications:

  • Proven track record of project and stakeholder management experience.
  • Experience with the 3-tier system of alcohol preferred


HEINEKEN Behaviors

  • Connect
  • Shape
  • Develop
  • Deliver


Compensation & Benefits

  • Base Salary Range: $90,000 - $120,000 + Annual Bonus
  • Benefits - Medical/Dental/Vision + Matching 401k Plan
  • Vacation – 20 Days Paid Vacation & Unlimited Sick Days
  • $200 Monthly Beverage Allowance


HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.


This position is not available for visa sponsorship.

Nearest Major Market: White Plains
Nearest Secondary Market: New York City

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