Senior Market Manager

About Us

HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® – the world's most international beer brand, Heineken® 0.0 – an alcohol-free beer innovation, Heineken® Silver – a new lower-carb, lower-cal beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

Who We Are

At HEINEKEN USA, we’re a team with a passion to bring our iconic brands to the next level. The work is challenging, we learn from our experiences (even our mistakes), and we love what we do. You’ll be empowered to think differently, try new things, and GO PLACES.

About the Role:

The Senior Market Manager is responsible for strategic planning and implementation of initiatives that generate the highest return and produce the most value towards achieving HEINEKEN USA’s performance goals through key distributor partners. The Senior Market Manager has a high level of visibility and expected influence with key distributors in planning and executing strategic market activities, identifying market opportunities, and driving alignment with HEINEKEN USA’s strategic initiatives. This role has accountability for key markets with accelerated investment, focus and complexity, and must have demonstrated skills needed to succeed.

Key Responsibilities:

• Using a decile approach, manage and implement monthly and annual strategic business planning processes that drive volume and expand distribution.
• Collaborate with distributors to embed Excellent Outlet Execution of PicOS Standards within distributor network and ensure execution of programming that targets packages to retail outlets and properly manages volume and revenue for the retailer to achieve objectives.
• Work as a consultant to key distributor executives to uncover insights and opportunities that drive achievement of HUSA business objectives while supporting their goals and processes.
• Manage a team of Sales Specialists by leading and coaching to set goals, schedule trade work-withs, conduct one-on-one meetings, develop the skills to meet key priorities, and identify desired career path expectations.
• Provide coaching for sales teams to develop a staff that is committed to value creation; highly organized; communicative; has a deep knowledge of HUSA product, competitors, and the market; and possesses professional honesty, and excellence in follow thru in execution.
• Work closely with the internal operations team, distributors, retailers, and chain teams to proactively plan optimized inventory levels and minimize out-of-stocks.
• Collaborate with distributors to influence decisions across their organization and retailers and be the expert in data and process management for them.

• Utilize data insight tools to ensure execution excellence, find market opportunities, and develop them into compelling selling stories to effectively implement programming and align the distributor and retailer organizations.
• Align and influence the distributor network to execute against national, regional, and local chain priorities.
• Collaborate with national and regional marketing teams and marketing agencies on key local sponsorships for success in local activation. The Senior Market Manager may have responsibility for execution of regional sports sponsorships, or national level events.
• Manage financials, including oversight of pricing, inventory and bill backs, department/market, and distributor budgets, invoicing and expenses; manage the strategic allocation of resources across multiple distributors to ensure the greatest return on resources.

Heineken Behaviors:

Our 4 Heineken Behaviors CONNECT SHAPE DEVELOP  DELIVER enable the delivery and evolution of our company strategy and form the core of our company culture. 

Basic Qualifications/Requirements:

• Bachelor’s Degree required
• Minimum of 5 years of relevant experience
• Experience managing within retail and/or three-tier distribution environment
• Financial and business acumen in the areas of data analysis, reporting, market knowledge
• Knowledge of PowerBi and The Source, and the ability to use the data derived from these tools on a strategic level to drive insights and create selling stories
• Deep understanding of supply chain and forecasting processes and tools, and the effects throughout the system
• Passion for winning/drive for success
• Ability to prioritize

Preferred Qualifications:

• Experience with strategic business planning
• Sales team leadership experience desired
• Sales excellence: Understanding Distributor Dynamics, Selling & Negotiation Skills, Sales Performance Management
• Strong presentation skills and ability to lead effectives sales meetings 
• Strong functional capabilities in Microsoft Office, specifically Xcel and PowerPoint

Physical Requirements:

• Must be able to lift up to 32 lbs 
• Frequent stooping, reaching, bending, twisting required 
• Must be able to walk, stand, sit in vehicle for extended periods  
• Must be flexible to work evenings and occasional weekends
• Must have a valid driver’s license
• Must obtain a valid solicitor’s permit (upon hire)

Compensation & Benefits:

• Base Salary Range: $120,000 - $130,000 + Annual Bonus
• Company Fleet Vehicle
• Benefits - Medical/Dental/Vision + Matching 401k Plan
• Vacation – 20 Days Paid Vacation & Unlimited Wellness Days
• $200 Monthly Beverage Allowance

HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN’s purpose of “brewing the joy of true togetherness to inspire a better world”. We believe that people as diverse as our brews – including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style – enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

This position is not available for visa sponsorship.