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Senior Manager Customer Marketing

We Go Places! How about you?
Location: Los Angeles, California
Function: Commerce
Sub Function: Commerce - Sales - Trade Marketing
Type of contract: Permanent



Title:  Sr. Manager Customer Marketing  

Location: Manhattan Beach, CA

Job Grade:  20


About the Role:

The Sr. Manager Customer Marketing Manager will align with our Heineken USA regional chain teams providing commercial marketing support to our key chain customers and sales leads across the state of California and Southwest call points.


In this role, you will work closely on strategic customer planning with our Chain Directors and sales leads to execute customer focused programming that contributes to our overall business success and sales KPI’s. Your success will ultimately be measured by fueling the growth of our iconic portfolio of brands and driving new innovation items that tie into key customer strategies while influencing shopper purchase!


At Heineken USA, we believe each of our employees needs to imbed specific leadership expectations in everything we do… Being Candid; Challenging the Status Quo; Be Decisive and Unconditionally Deliver. These are key attributes that we greatly value and instill throughout our organization to help us drive our business and advance our company’s Must Have Culture!


Key Responsibilities:

  • Customer support will be based primarily on West Regional Business Unit large format customers with occasional small format support.
  • Responsible for development of customer focused shopper marketing campaigns and recaps of post program analysis.
  • Partners with HUSA sales leads to activate brand, regional or customer-specific programming.
  • Collaborates on a regular basis with Regional, Customer and HUSA cross-functional teams to align on best practices and program initiatives.
  • Communicates HUSA portfolio programming updates and selling materials to sales teams ensuring flawless execution (materials include sell sheets, P2P tactics, brand plans, media, etc.).
  • Builds and maintains relationships with chain accounts directors and chain sales leads.
  • Manages and briefs agency on customer and chain specific programming.
  • Works closely with Off-Premise Senior Manager Customer Marketing and Off-Premise Channel Sales Director to align on customer feedback and programming initiatives.


Basic Qualifications/Requirements:

  • Bachelor’s degree highly preferred
  • Minimum 5-7 years’ experience
  • Ability to travel 20% of time
  • Based in West Region – preferably CA


Preferred Qualifications:

  • Ability to identify and action shopper insights
  • Excellent strategic and analytical ability
  • Experience leveraging Path-to-Purchase tactics to drive higher shopper awareness and conversion
  • Briefing agencies (experience briefing from concept to execution)
  • Knowledge of Beer/ Beverage Industry (not required but a plus)
  • Solid understanding of CA market, culture and key chain customers


HEINEKEN Leadership Expectations: 

  • Connect 
  • Shape 
  • Develop 
  • Deliver 
  • Role Model 



This position is not available for visa sponsorship. 


HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit


We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.  We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.


We Brew Experiences That Inspire Legendary Lives

Nearest Major Market: Los Angeles

Job Segment: Manager, Management, Customer Service