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Specialist On/Off Premise Sales

We Go Places! How about you?
Location: Danville, California
Function: Commerce
Sub Function: Commerce - Sales - On Trade
Type of contract: Permanent



About the Role: 

Create great consumer experiences by delivering best in class programming served at its highest quality within targeted on or off premise accounts


Key Responsibilities:

1. Manage channels & accounts through planning, execution and review of results against standards and KPIs

3. Collaborate with distributor network to ensure focus on HEINEKEN USA portfolio at accounts & geographic territory through regular communication, training, etc. within account base

4. Leverage selling resources to support KPIs at accounts, including programming execution, sampling, POS, etc.

5. Partner with internal HEINEKEN USA team to ensure alignment and execution at accounts and geographic area

6. Sell in and ensure execution of programming to off & on premise accounts aligned to our Picture of Success standards

7.  Secure distribution aligned with brand focus (i.e. draught vs. bottle)

8.  Ensure visibility and quality standards in accounts & geographic territory

9.  Leverage selling support tools such as bartender/wait staff education, sampling events, Perfect Pour elements, etc.

10.  Develop and maintain relationship with key account, distributor and internal HEINEKEN USA team members to ensure collective success. Build and maintain relationships at key accounts to influence and execute against HEINEKEN USA’s retail standards

 11. Excellent Outlet Execution embedment using Consumer Drivers within assigned accounts, geographic territory, and respective distributor partners


Basic Qualifications/Requirements:

  • Bachelor’s Degree (or relevant experience)
  • Minimum of 1-3 years of relevant experience
  • Exposure to retail environment preferred
  • Exposure to beverage or hospitality industry preferred
  • Bilingual preferred (Spanish)
  • Passion for winning/Drive for Success
  • Core Selling & Negotiation Skills
  • Program Management & Activation
  • Ability to Drive Execution Standards
  • Understanding Sales Value Drivers


Physical Requirements:

  • Must be able to lift up to 32 lbs
  • Frequent stooping, reaching, bending, twisting required
  • Must be able to walk, stand, sit in vehicle for extended periods
  • Must be flexible to work evenings and occasional weekends
  • Must have a valid driver’s license
  • Must obtain a valid solicitor’s permit (upon hire)


HEINEKEN Leadership Expectations:

  • Connect
  • Shape
  • Develop
  • Deliver
  • Role Model


This position is not available for visa sponsorship.


HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit


We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.  We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.


We Brew Experiences That Inspire Legendary Lives

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Program Manager, Management, Sales