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Specialist On/Off Premise Sales

We Go Places! How about you?
Location: Dallas, Texas
Function: Commerce
Sub Function: Commerce - Sales - Off Trade
Type of contract: Permanent



About the Role:  

Off- & On- Premise Specialist is responsible for the communication and execution of premise objectives with our distributor and retail partners in a specific territory.


Key Responsibilities:

  • Collaborate with distributor sales teams to ensure HEINEKEN USA (HUSA) portfolio’s fair share of business at accounts & geographic territory through regular communication, training, market surveys, and sales meetings.
  • Manage channels & key accounts through planning, execution, and review of results against HUSA standards and KPIs.
  • Implement sales performance measures and targets using market-specific Picture of Success (PICOS) with distributors while helping achieve expected results in trade.
  • Communicate all brand programs and chain activity standards to your assigned territory to achieve volume targets.
  • Establish presence in-market through regular distributor work-withs and market visits.
  • Become the trusted advisor for key accounts and distributor sales teams to explore incremental business opportunities.
  • Host product education sessions to retailers, distributors, and other stakeholders to ensure sufficient share of mind.
  • Leverage selling resources to drive KPIs at accounts, including programming execution, sampling, POS, and trainings.
  • Partner with internal HEINEKEN USA team to ensure alignment in key accounts and geographic territory.
  • Plan, communicate and execute new product launches in order to achieve volume and distribution goals.
  • Conduct weekly progress checks of distributor performance and leverage strategic insights and/or post-promotional / post-program analysis to gain continued support in trade.


Basic Qualifications/Requirements:

  • Bachelor’s Degree (or relevant experience)
  • Minimum of 1-3 years of relevant experience
  • Exposure to beverage and/or other CPG industry preferred
  • Self-motivated and ambitious with a desire to learn
  • Core Selling & Negotiation Skills
  • Proficient in Microsoft Office (PowerPoint, Excel)
  • Program Management & Activation
  • Analytical skillset
  • Ability to Drive Execution Standards
  • Understanding Sales Value Drivers
  • Bilingual preferred (Spanish)


Physical Requirements:

  • Must be able to lift up to 32 lbs
  • Frequent stooping, reaching, bending, twisting required
  • Must be able to walk, stand, sit in vehicle for extended periods
  • Must be flexible to work evenings and occasional weekends
  • Must have a valid driver’s license


HEINEKEN Leadership Expectations:

  • Connect
  • Shape
  • Develop
  • Deliver
  • Role Model


This position is not available for visa sponsorship.


HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit


We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.  We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.


We Brew Experiences That Inspire Legendary Lives

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

Job Segment: Program Manager, Sales, Management