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Senior Manager Regional Finance

We Go Places! How about you?
Location: Dallas, Texas
Function: Finance
Sub Function: Finance - Business Control
Type of contract: Permanent



About the Role:

The Senior Manager, Sales Finance partners directly with our Regional Sales Teams to increase shareholder value for HEINEKEN by setting and supporting delivery of challenging financial and non-financial targets. The ideal candidate will become a trusted business partner to sales leadership by demonstrating effective decision making and strong understanding of the commercial processes within an effective and robust financial control environment.


Key Responsibilities:


Performance Insights & Analytics

  • Analyze and provide insights on monthly volume drivers & net revenue trends by region, zone & region national sales retailer
  • Identify risks & opportunities to the P&L versus plan and validate with region sales and region national sales prior to monthly Business Performance Review. Develop recommendations and counter execution measures for region sales and region national sales to present in monthly Business Performance Review for future execution.
  • Perform post commercial (Sponsorship, Incentives & Retail Programming) ROI analysis for key region national sales customers and communicate findings to region sales, region national Sales, central revenue management team and retailer specific category development to leverage in future retailer meetings
  • Liaison to Revenue Management and Pricing Team to consolidate performance drivers and R&Os for the Region


Reporting & Data Integrity:

  • Develop/Refresh/Validate monthly and weekly volume, net revenue, ROS & distribution reporting/dashboards vs. plan/PY and communicate to region sales and region national sales
  • Serve as region sales and region national sales liaison to central Analytics team and collaborate to ensure accuracy in volume & distribution data (fix data issues, re-align volume history based on internal/external changes & develop standardized user reports)
  • Review targets for accuracy. Actualize attainment of yearly bonus targets for region sales and region national sales while identifying/submitting exceptions with valid documentation
  • Enhance and tailor Nielsen reporting for region and region national sales
  • Budget management: lead budget planning with the sales organization to deliver KPIs, close monthly budget accruals with commentary versus previous year and plan


Quarterly & Annual Planning

  • Assist Regional sales teams with situation analysis; support region leadership team by understanding performance and identifying growth opportunities to forecast full year P&L (sales, pricing, discounts, budget, etc.) on a quarterly basis.
  • Support on innovation planning (volume forecast by distributor, timing/impact for key distributors & retailers)
  • Support on annual KPI development (volume & distribution targets from region to zone / market / distributor / retailer; drive for synthesis of plan (top down vs. bottom up reconciliation)
  • Assist with annual budget development


Special Projects & Trainings

  • Support RVP and Zone Directors with key presentations (e.g., key distributor meetings, CEO/Global Visits, Key Cross-Functional Initiatives)
  • Perform Bi-Monthly reporting training for new and existing region sales and region national sales employees
  • Support local sales leaders with national incentives tracking for key distributors and retailers


Basic Qualifications/Requirements:

  • Undergraduate degree required: Accounting, Economics or Finance. Advanced degrees/certifications
  • Functional Expertise: 5-7 years of business analytics required, preferably in sales analytics, category development or financial reporting.
  • P&L management, balance sheet analysis, financial modeling, or econometrics
  • Strong communicator to translate business analysis into actionable insights
  • Challenger mindset approach to influence cross functional teams
  • Attention to detail, accuracy, and ability to manage multiple data sources and reporting requirements
  • Advanced Excel and Power Point skills
  • English speaking skills


Preferred Qualifications:

  • CPG experience
  • Experience with iDig,PowerBI, and syndicated data sources (Spectra, Nielsen, IRI,)
  • Other languages (Spanish)


HEINEKEN Behaviors

· Connect

· Shape

· Develop

· Deliver


Heineken USA is an equal opportunity employer. We believe the diversity of our people makes us as strong and unique as our brands. We do not discriminate based on race, color, religion, age, or any other basis protected by law.


This position is not available for visa sponsorship.


HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world's most international brewer. Key beers and ciders imported into the U.S. are Heineken®-- the world's most international beer brand, Heineken® 0.0, Heineken® Light, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger, Carta Blanca, Bohemia, and many more. For the latest, follow us on Twitter @HeinekenUSACorp, or visit


We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.  We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.


We Brew Experiences That Inspire Legendary Lives

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

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