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Product Lead Digital Commerce, APAC

We Go Places! How about you?
Location: Singapore
Function: Commerce
Sub-Function: Commerce - Sales - Functional Management
Type of Contract: Permanent


As Regional Product Lead you own the vision and definition of the unified commerce platform. You are responsible for designing a transformational B2B2C ecommerce solution to be adopted across multiple OpCos (Operating Companies) in the APAC region. You are end-responsible for the regional platform(s) and your tasks include gathering business requirements, making fact-based prioritizations, defining sprint contents, and coordinating development with DevOps team(s) (including UX-UI and design). You are the sparring partner of the Local Head of Digital and Product managers, and are able to challenge their ideas by understanding their route-to-market challenges and the underlying business implications of their product requests.


You will report to the Head of Digital Commerce, APAC.


Key accountabilities and responsibilities:


Product vision & roadmap

 - Create product vision & roadmap

 - Incorporate OpCo input/feedback in product vision & roadmap

Development & testing:

 - Lead agile product development teams as product owner

 - Organize sprint ceremonies (e.g., stand-ups, demos, retrospectives)

 - Gathering requirements within participating OpCos (with Local lead), assessing regional vs local functionality, defining user stories based on requirements gathered from the organization.

 - Review UX designs & provide feedback to UX team

 - Refine user story backlog (incl. add acceptance criteria, discuss with development team, prioritize on business value)

 - Plan sprints (e.g., select stories for sprint based on business value & estimated effort)

 - Refine & plan bug resolution

 - Managing product development on time, scope and budget.


 - Create platform documentation (e.g., backend manual)

 - Create platform content creation guidelines (e.g., for promotions


In short
You are able to build eCommerce platforms and are able to connect business goals with technology development. You know the ins and outs of dealing with multiple OpCos and stakeholders simultaneously, and are unafraid to challenge ideas and requests where needed. You are adept at making difficult decisions & tradeoffs in uncertainty. You have intricate understanding of agile & are able to effectively use Scrum to create value for our business


Qualifications & Experience

Bachelor or Master degree, preferably in business and IT

7 years experience in an ecommerce product development (including Business Analyst, Product Owner, UX)

Demonstrable experience (3 years minimum) in leading teams

Scrum and Product Owner training is highly recommended

Ideally experience in FMCG industry


Your profile (behaviors & soft skills)

Strong leadership skills, authority to make decisions, drive OpCos and interact with senior stakeholders when needed

Business savvy and commercially driven, able to connect IT & business

Effective communicator, able to deal with multiple key stakeholders

Team player: you work well with HEINEKEN and (external) development team(s) and understand (and can overcome) diverging needs

Agile advocate: you ‘breathe agile’ and are able to promote agile behavior

Fluent English speaker

Willing to travel or relocate

At HEINEKEN, we brew great beers and we build great brands. We are committed to surprising and exciting our consumers and employees everywhere. We have a proud history and heritage in brewing and in our communities. With operations in over 70 markets globally, we are the world's most international brewer.

Job Segment: Business Analyst, User Experience, Technology

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