Trade Marketing - Channel Activator On Trade

Ημερομηνία: 3 Ιουλ 2024

Τόπος: Αθήνα, GR, 122 41

Εταιρεία: HEINEKEN

Having a history of sixty years, in Athenian Brewery we operate towards brewing a better world, together.

We are driven by passion for our consumers and customers & care for our people and the environment, while enjoying life & daring to dream and pioneer.

Right now, we are looking for a passionate On Trade Channel Activator to join our team, based in Athens, within our Trade Marketing Department.


Key Accountabilities:

  • Deliver the category strategy in the respective channel nationwide, working closely with Marketing and Sales teams to ensure that customer and shopper dynamics are utilized.
  • Lead the channel agenda both internally and externally and own the respective channels’ performance.
  • Develop detailed plans per subchannel and manage budget to deliver expected results, while being responsible for activations & platforms evaluation.
  • Observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new trade marketing activities. 
  • Brief / Debrief Advertising agencies for activations with clear target & goal to be achieved.
  • Work with internal cross functional teams and external stakeholders, to ensure high levels of efficiency and on time project deliverables.
  • Assist sales in execution in strategy execution by providing tools and guidelines per channel.
  • Monitor and evaluate progress and performance of channel plans, proposing course corrections when necessary and incorporate learnings into promotional planning.
  • Understand business and translate client needs (distributors, outlet owners) into value propositions.
  • Safeguard legal compliance in all areas of responsibility.


Candidate Profile:

  • Bachelor’s degree (preferably in Marketing, Business Administration, Advertising or Communication) / A Master’s degree will be considered an additional asset.
  • Experience of at least 2 years in the On Trade channel or Marketing.
  • 1-2 years’ experience in category and channel development in FMCG industry will be considered an additional asset.
  • Strong Commercial & Financial acumen.
  • Strong analytical skills and ability to work with multiple continuous data sources to produce actionable insights.
  • Excellent command of the English language (both written & oral).
  • Excellent command of MS Office tools, especially Excel, PowerPoint.
  • Results Orientation, Negotiation & Communication skills, ability to work effectively within teams as well as independently.
  • Project Management skills.
  • Strong time management skills while working under tight timelines.
  • Willingness to travel.


We believe our people are the heart of the company, so we do our best to empower and grow them. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all!

If you are looking for a new challenge to advance your skills and career in a great working environment, we invite you to be part of our organization!

A meritocratic assessment and selection process will be managed, providing all applicants with equal opportunity and confidentiality.