Trade Marketing Manager

Date: April 03, 2026

   Ref. No: HEIN/HO/97562682/26

Vacancy Announcement

Position Title: National Trade Marketing Manager

Locations: Head Office

Application Closing Date: April 09, 2026

Job Purpose:

• The National Trade Marketing Manager is on charge to define/control/guide the National Commercial Strategy in collaboration with the Sales Director.
• He is the key point of contact between the Sales leadership team and Marketing department.
• He has a critical role in influencing the Commercial priorities and KPIs measurement to influence the perfect execution of the Business strategies and support in the sales capabilities development.
• Key role in all the strategic commercial projects of the OPCO.

Key Responsibilities

Strategic Mindset

• Have a strategic mindset to define a sustainable brand strategy focusing on: RTM, Portfolio, Visibility, Activations, Logistics, Innovation.
• Have a 360° mentality to manage and influence different areas/function: commerce, procurement, capabilities, finance.

Research Market Analysis & Competitive Benchmarking

• Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
• Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
• Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools.

Channel Strategy and PICOS

• Based on the market7customer/consumers/shoppers insight combined with the OPCO priorities, the National TM Manager is on charge to define the Channel Strategy, develop the PICOS and deploy on time all the material requested in the market.

Budget Management

• The National Trade Marketing Brand Manager is responsible for the full budget >500 Million ETB in order to define all the key elements to win in the market
• Moreover he is responsible to take high level budget decision of the full commercial strategy with the Sales Manager and the Marketing Manager.

Project Execution and Management

• Design strategy focused on attracting, developing and retaining customers.
• Collaborate with the Global Team to define/develop/import on time all the relevant POSM to be deployed in the market.
• Have clear understanding and tracking of target ambition by region in term Brand Vol/Rev, brand power and additional KPI.
• Support in the Flagship Project and Event Activities

Leadership

• Coordinate a team of >10 Managers in order to guide the perfect execution in all the topics.
• Provide leadership and expertise that establishes credibility with business partners and increase the focus on perfect execution on Bottle and Draught

Stakeholder Management

• Enable alignment among commercial teams (i.e. Sales, Marketing, Trade Marketing).
• Responsible to ensure planning during SP, ICP, AP & Business Review cycles of the contact center is included.

Job Requirements

Experience and Skills

• Minimum 7 years of Sales/trade marketing management experience is needed.
• Relevant industry experience in international, modern companies is needed.
• Proven channel marketing experience and program development for retail outlets.
• Former Experience/background in Sales is highly recommended.

Education

• BSc, BA in relevant fields including Marketing, Finance, Business Administration, or any of the Humanities or equivalent.

Please note the following:

• Interested applicants should send their application to the link
• Applications sent after the closing date will not be considered
• This is a local position for Heineken Ethiopia OpCo

FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY!