Senior Trade Marketing Brand Manager

    Date: February 9, 2026

   Ref. No: HEIN/HO/94172277/26

Vacancy Announcement

Position Title: Senior Trade Marketing Brand Manager

Locations: Head Office

Job Grade: 20

Application Closing Date: February 15, 2026

Job Purpose:

The Senior Trade Marketing Brand Manager is in charge of guiding a panel of Brands (directly and indirectly via his team) to generate the maximum in terms of Rev/Vol and Brand Power. The Person has to generate innovative insights of shoppers/consumers by channel level that drive the brand & channel strategy plans, in order to create and maintain a competitive advantage. Responsibility to keep the connection between the Marketing and Sales team, starting from defining strategies with the marketing team up to translating them in commercial plan. Create and deploy permanent and temporary visibility to enhance the brand presence in the market and win vs competition. The Senior Trade Marketing Brand Manager is responsible for a large budget in order to define all the key elements to win in the market

Key Responsibilities

STRATEGIC MINDSET

• Have a strategic mindset to define a sustainable brand strategy focusing on: RTM, Portfolio, Visibility, Activations
• Have a 360° mentality to manage and influence different areas/function: commerce, procurement, capabilities, finance

RESEARCH MARKET ANALYSIS & COMPETITIVE BENCHMARKING

• Strong external focus to understand trends in the market and a continual evaluation of how our product offerings compare to the competition.
• Develop a deep understanding of the customer (participating in research, conducting data analysis, and reading/listening to customer feedback) to effectively serve as the voice of the customer during product development or initiative execution.
• Periodic physical trade visit for the purpose of gathering feedback to develop best practices and tools.

BUDGET MANAGEMENT

• The Senior Trade Marketing Brand Manager is responsible for a large budget in order to define all the key elements to win in the market

PROJECT EXECUTION AND MANAGEMENT

• Design strategy focused on attracting, developing and retaining customers.
• Collaborate with the Global Team to define/develop/import on time all the relevant POSM to be deployed in the market
• Have clear understanding and tracking of target ambition by region in term Brand Vol/Rev, brand power and additional KPI

LEADERSHIP

• Provide leadership and expertise that establishes credibility with business partners and increases the focus on draught
• Drive the opco results on draught, influencing the sales team (123 SRs) via an indirect reporting

STAKEHOLDER MANAGEMENT

• Enable alignment among commercial teams (i.e. Sales, Marketing, Trade Marketing)
• Responsible for ensuring planning during SP, ICP, AP & Business Review cycles of the contact center is included

Job Requirements

Experience and Skills

• 5 years and above experience in the relevant field 

Prior experience in the following areas would be enabling:

• Sales
• Trade Marketing
• Marketing
• Project Management
• Finance

Education

Degree qualifications (BA, BSc, MA, MBA, MSc) in the following fields are preferable:

• Economics, Finance, Accounting,
• Business or Marketing

Please note the below:

• Interested applicants should send their application to the link
• Applications sent after the closing date will not be considered
• This is a local position for Heineken Ethiopia OpCo

FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY!