Sales Representative

Date: September 30, 2025

Vacancy Announcement

Position Title: Sales Representative

Locations: Adama

Application Closing Date: October 06, 2025

Job Purpose:

The Sales Representative will be responsible for managing and expanding our territory to drive sales growth for our Heineken Breweries portfolio. This role demands exceptional relationship management skills, a proactive approach to executing outlet strategies, and the ability to effectively utilize digital tools to enhance customer engagement and satisfaction.

Key Responsibilities

• Manage master data and oversee horizontal expansion.

• Implement PICOS strategies and drive sales orders.
• Manage forward stock and push essential SKUs while ensuring FIFO stock movement.
• Collaborate with service providers to enhance performance.
• Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets.
• Follow a weekly visit plan defined by the line manager, ensuring all outlets are visited as scheduled.
• Complete outlet execution check and ensure perfect execution during visits.
• Monitor stock levels of Heineken products, advising outlets and taking action to maintain optimal inventory.
• Check fridge stock, positioning, and planogram adherence, taking corrective actions as necessary.
• Ensure optimal placement of visibility materials both inside and outside outlets.
• Utilize SEM, B2B order generation, and customer management tools effectively.
• Manage loyalty schemes and enhance customer engagement.

• Execute deployment plans and conduct regular checks on assets.
• Plan and select outlets for promotions, implementing and evaluating their impact.

• Deploy point-of-sale materials and activate outlets with customer drivers.
• Collaborate with trade marketing for promotional proposals and follow up on implementation.
• Gather and report on competitor activities, pricing, and promotional strategies.
• Conduct regular market checks within the beverage industry.
• Conduct routine problem-solving visits to all retailers in the territory.
• Foster strong relationships with customers and line managers, ensuring Heineken Breweries is the preferred supplier.
• Drive account development and maintain RQC management.
• Provide daily reports on crate inventory and sales activities through the Area assigned
• Participate in regional sales meetings as required and utilize sales tools for reporting on territory developments.
• Ensure proper maintenance and safety of all company property assigned to the role.
• Achieve sales volume objectives by brand and SKU for the assigned territory.
• Execute approved sales schemes and ensure comprehensive product representation across all outlets.
• Negotiate at retail outlets for visibility and POS materials to enhance sales performance.
• Perform other activities as assigned by the supervisor.

Job Requirements

Experience

• 1-3 years of experience in related experience
• Experience in FMCG will be an added advantage
• Language Skills – Base Town speaking language is mandatory

Education

• Degree (BSc or BA Degree)

FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY