I began my career as sales management trainee, and over the past decade, I've had the privilege of working in various positions and markets within Heineken. In 2023, I joined our team in Algeria, and it has been an incredible journey of discovery and growth. This beautiful country has taught me so much, from its stunning landscapes to its rich and vibrant culture.

The resilience and dedication of our team here in Algeria have been truly inspiring. Despite the challenges we faced, we have shown remarkable progress and unity. Our collective efforts have led to significant achievements, and I am confident that our future holds even greater possibilities. As we move forward, I am excited to continue investing in our people and fostering innovation. Together, we will embrace the opportunities ahead with optimism and determination, knowing that our strength lies in our shared vision and commitment to a brighter future.

As HR Director, I see every career as a journey—and I’m passionate about helping others move forward on theirs. What motivates me most is seeing people grow, evolve, and reach new milestones in their professional lives. Career progression isn’t just a goal—it’s a mindset I bring to every conversation, every initiative, and every decision.

Whether you're just starting out or looking to take the next big step, I believe in creating opportunities that help you thrive.

With nearly two decades of experience in the pharmaceutical industry, I joined HEINEKEN 19 years ago—and the journey has been nothing short of rewarding. For the past two years, I’ve had the pleasure of continuing that journey here in Algeria, where the energy, the people, and the purpose keep me inspired every day.

As Supply Chain Director, I’m driven by the pursuit of quality and effectiveness. But what truly fuels our success is the collaborative spirit we build together. I believe in creating an environment where transparency thrives, where sustainability is more than a goal—it’s a responsibility, and where every team member feels empowered to contribute to something bigger.

In supply chain, everything is connected—and so are we.

In finance, every number tells a story—and I’m here to make sure it’s one of growth, resilience, and smart decision-making. As Finance Director, I focus on creating transparency and stability that empower the entire organization to move forward with confidence.

What drives me is more than just balancing the books. It’s about enabling progress, supporting innovation, and ensuring that every investment we make is a step toward long-term value. I believe in precision, but also in purpose. And I value a team that brings integrity, curiosity, and a commitment to excellence to everything they do.

Finance is the backbone of every great business—and I’m proud to help shape the future from the inside out.

As Sales Director, I believe that being truly consumer-centric is the key to sustainable success. Every strategy, every decision, and every goal starts with listening to our customers and understanding their needs. That’s how we build trust—and that’s how we grow.

What drives me is more than just numbers. It’s about creating momentum, unlocking potential, and leading a team that shares a hunger to achieve. I value honesty, because it builds strong foundations. I value ambition, because it fuels progress.

In sales, every day is a new opportunity to make an impact. And I’m here to make sure we seize it—together.