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Regional Digital Campaign Manager - E-Commerce

Scope of the Job:


As Regional Digital Campaign Manager, you will work with three OpCo’s to drive retention and value of the B2B e-commerce platform. For different customer segments, you will build and set-up structured & targeted campaigns drilled to single shopper behavior, drive value & customer-oriented Loyalty program. The aim is to use all possible digital tools and data available to increase Promo ROI, Customer Value, adoption and penetration.

In addition to the above, the regional Digital Campaign Manager will bring value to multiple OpCos through applying best practices across different markets. He/she will benefit from all data pool to drive decision-making and improve campaigns.



Functional Responsibilities:

  • Drive customer triggered journey philosophies and methods to improve value and increase basket size.
  • Set up (automated) campaigns using multiple touchpoints (SMS, Email, etc) based on customer segmentation
  • Ensure ePicos and brand guidelines across the B2B platforms
  • Provide input for Loyalty program in the OpCo
  • Points logic, Status Tiers, Reward catalogue & Reward redemption
  • Run campaigns to drive Loyalty program and increase online revenue
  • Responsible for the commercial success of campaigns and loyalty (ROI)
  • Review data to improve channel strategy and customer segmentation.
  • Leverage promo and Loyalty data to increase ROI
  • Work closely with TM, Product owner and Regional Data Analyst to drive NPS
  • Work closely with Global CXO to implement all market automation tools relevant for each OpCo to drive value





Education, Certifications and Licenses:

  • University degree from a reputable university in engineering, business administration, or a related field


Knowledge and Experience:

  • 3-5 years’ experience in FMCG companies with commercial background.
  • Experience in digital platforms (B2B, B2C, iB2B, iB2C)
  • Technical expertise regarding data models, database design development, data mining and segmentation techniques


Skills and Abilities:

  • Excellent Computer skills.
  • Outstanding analysis skills.
  • Excellent problem solving.
  • Excellent Project Management skills.

Job Segment: Regional Manager, Project Manager, Data Mining, Database, Engineer, Management, Technology, Engineering

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