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Junior Brand Manager - Heineken, Desperados & Sakara


Assists in brand planning, execution and projects related to brand management and takes the lead on some activities.

Functional Responsibilities:

- Analyses & summarizes sales and research reports and come out with conclusions.

- Understands channel segmentation and customer & consumer drivers

- Identifies category opportunities/ threats and developments

- Demonstrates understanding of the differentiated roles of each brand within the portfolio and implications on budget allocation, activations and communication

- Contributes to the development of brand strategy

.- Flawlessly manages the budget

- Analyses the profitability of each SKU by channel and makes profit enhancing proposals

- Leads the innovation process on low complexity initiatives (ex: line extensions)

- Ensures communication consistency across all touch-points

- Flawlessly manage agencies -

- Write effective communication & media briefs

- Support the development of brand plans - Identify suitable marketing activities that affect consumer and shopper behavior

- Ensures all brand activities within remit are on time, on budget, on strategy and on target

- Evaluates effectives of specific brand activities

Job Segment: Manager, Management

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