Digital B2C Manager - E-Commerce

Job Purpose

Grows the ambition and digital revenue of Al Ahram Beverages Company (ABC) via e-commerce by collaborating cross-functionally to manage and direct all aspects of the ecommerce business.

Duties and Responsibilities

1. Plans, creates, and carries out deployment strategies.
2. Supervises the creation of promotional materials and campaigns, as well as the monitoring of performance statistics, website traffic, and product performance.
3. Leads all direct and indirect B2C e-commerce from idea to implementation across all e-commerce channels.
4. Optimizes traffic and conversion based on an integrated ecommerce key performance indicator dashboard.
5. Coordinates the use of brand activation tools and messages across many digital channels.
6. Leads the operational e-commerce company in terms of revenue growth, order volume, client count, and average order value.
7. Deploys digital solutions at scale and speed, as well as generates vital business information.
8. Establishes, implements, and manages the e-commerce year strategy and budget.
9. Leads digital process management solutions to discover efficiencies and enhance overall customer and consumer experience.
10. Explores new business possibilities and alliances; creates an e-commerce vision and transforms it into a practical strategy (including e-marketing improvements, etc.).
11. Aligns with Regional on objectives, performance, and future initiatives (including new platform functionality and continuous improvement).
12. Maintains relationships with internal and external stakeholders, represents e-commerce to the rest of the business, and collaborates with them to expand it.
13. Manages the e-commerce budget; makes promotional and activation decisions.
14. Develops foundations for converting ABC's social media sites into extremely profitable platforms.

Disclaimer: Other duties assigned as needed.

Educational Background

Bachelor degree in Business Administration or Business Informatics is preferable

Years of Experience

7 - 10 years of relevant experience

Qualifications & Other Requirements 

Excellent command of English Language

Advanced Microsoft Skills

Category, Portfolio & Brand Understanding

The ability to understand the drinks category, brand and portfolio strategies and objectives and incorporate them into Category Vision, Customer/Channel strategies and Execution plans.

Channel, Competitor and Shopper Understanding & Insights

The ability to understand channel trends and dynamics, competitor strategy and tactics and shoppers & consumers to effectively incorporate them into channel and customer strategies and plans.

Revenue & Profit Growth Management

The ability to maximize mutual value growth (revenue and gross profit) for our Portfolio across Channels / Customers, by using data & analytics and a cost optimization mind-set.

Data Driven Planning Execution

The ability to: Drive conversion mind-set across Commerce organization by linking brand communication to sales activation in a personalized manner. Leverage available data sources to optimize consumer and shopper connection and experience.

Actively applying rigor in performance measurement to maximize activity ROI, codifying learning across initiatives & build proven tactics. Unite Brand and Commercial Strategies into winning annual plans that effectively coordinate all brand activities to drive penetration, build Brand Power and deliver business results online

• Strategic Thinking
• Analytical Skills
• Customer Centric
• Team Developer
• Results Oriented