Demand Generation Manager - E-Commerce

Job Purpose

The purpose of this role is to manage the processes of acquiring and retaining new customers as well as growing the e-commerce business from a demand perspective.

Duties and Responsibilities

Strategic Role

1. Develops the Business-to-Consumer marketing or demand strategy and action plans.
2. Oversees and manages the implementation of the marketing and demand strategies in collaboration with external service providers when required.
3. Conducts frequent competitor analysis to assess the organization’s position in the market.
4. Develops and submits reports as required, such as: promotion reports and analysis, customer satisfaction reports, customer habits reports (retention, loyalty), etc.Top of Form

E-Commerce Marketing

5. Oversees the processes of e-commerce promotions offline and online i.e. gets financial approvals, oversees artwork, launches the promotions and analyzes results.
6. Deploys marketing campaigns and owns their implementation from ideation to execution.
7. Oversees the offline marketing related to e-commerce in coordination with the trade marketing team.
8. Handles all paid media partnerships between the organization and media outlets.
9. Manages all events and sponsorships from initiation to execution.
10. Manages push notifications, email and SMS marketing campaigns.

Social Media Management

11. Manages social media marketing by coordinating with external agencies, setting strategies that follow brand guidelines, and overseeing the execution.
12. Analyzes the results of social media campaigns and develops reports accordingly.

Customer Relationship Management

13. Oversees the customer complaints in collaboration with the customer service department.
14. Handles customer retention through customer activation campaigns and feedback collection to ensure customer satisfaction.
15. Creates and manages customer loyalty programs.

Disclaimer: Other duties assigned as needed.Bottom of Form

Educational Background

Bachelor degree in Business Administration is preferable

Years of Experience

4 - 6 years of experience in Sales/Marketing

Qualifications & Other Requirements 

Excellent Command of English Language

Very Good Microsoft Skills

Category, Portfolio & Brand Understanding

The ability to understand the drinks category, brand and portfolio strategies and objectives and incorporate them into Category Vision, Customer/Channel strategies and Execution plans.

Channel, Competitor and Shopper Understanding & Insights

The ability to understand channel trends and dynamics, competitor strategy and tactics and shoppers & consumers to effectively incorporate them into channel and customer strategies and plans.

Revenue & Profit Growth Management

The ability to maximize mutual value growth (revenue and gross profit) for our Portfolio across Channels / Customers, by using data & analytics and a cost optimization mind-set.

12-Omni-Channel-Understanding-Platform-Customer-Management

The ability to: Consistently drive competitive advantage by being close to and inspired by the consumer and shopper. Turn data and insight into action across path to purchase. Understand the company’s RTM, eRetail channel and customer strategies and their implications, in order to integrate them into brand and portfolio strategies and plans

• Analytical Skills
• Interpersonal & Communication Skills
• Customer Centric
• Planning Skills