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Brand Manager - Heineken, Stella and AB Innovations

Scope of the Job:


Responsible for brand planning, execution and projects related to brands’ management and takes the lead on the brands’ activities.




Functional Responsibilities:


  • Analyses & summarizes sales and research reports and come out with conclusions.
  • Understands channel segmentation and customer & consumer drivers.
  • Identifies category opportunities/ threats and developments.
  • Demonstrates understanding of the differentiated roles of each brand within the portfolio and implications on budget allocation, activations and communication.
  • Carries out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
  • Develops strategies and manage marketing campaigns across ATL channels and online platforms to ensure that brands’ meet consumers’ expectations and to build the credibility of brands.
  • Identify suitable marketing activities that affect consumer and shopper behaviour
  • Ensures all brands’ activities within remit are on time, on budget, on strategy and on target.
  • Evaluates effectives of specific brand activities.
  • Flawlessly manages the budget.
  • Analyses the profitability of each SKU by channel and makes profit enhancing proposals.
  • Leads the innovation process on low complexity initiatives (ex: line extensions)
  • Ensures communication consistency across all touch-points.
  • Flawlessly manages agencies
  • Writes effective communication & media briefs
  • Overlooks advertising, product design and other forms of marketing to maintain consistency in branding
  • Organise events such as product launches, exhibitions and photo shoots.
  • Develops annual brands’ plans.

Education and Experience:

  • Bachelor Degree in Marketing
  • 4-6 years of Experience in Brand Management


Job Segment: Manager, Management

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