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Stella & Beer Innovations

Responsible for brand planning, execution and projects related to brands' management and takes the lead on the brands' activities.


Job responsibilities:

• Analyses & summarizes sales and research reports and come out with conclusions.

• Understands channel segmentation and customer & consumer drivers.

• Identifies category opportunities/ threats and developments.

• Demonstrates understanding of the differentiated roles of each brand within the portfolio and implications on budget allocation, activations and communication.

• Carries out market research in order to keep up to date with customer trends, as well as trying to predict future trends.

• Develops strategies and manage marketing campaigns across ATL channels and online platforms to ensure that brands' meet consumers' expectations and to build the credibility of brands.

• Identify suitable marketing activities that affect consumer and shopper behavior.

• Ensures all brands' activities within remit are on time, on budget, on strategy and on target.

• Evaluates effectives of specific brand activities.

• Flawlessly manages the budget.

Analyses the profitability of each SKU by channel and makes profit enhancing proposals.


Leads the innovation process on low complexity initiatives (ex: line extensions).

• Ensures communication consistency across all touch- points.

• Flawlessly manages agencies.

Writes effective communication & media briefs

• Overlooks advertising, product design and other forms of marketing to maintain consistency in branding.

• Organize events such as product launches, exhibitions and photo shoots.

• Develops annual brands' plans.


Required qualifications:

•Bachelor Degree in Marketing

•4-6 years of Experience in Brand Management

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