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Title:  Trade & Brand Activation Manager

Trade & Brand Activation Manager (M/F)


Place of work: Sarajevo

(temporary role)





What will you be doing?


The Trade & Brand Activation Manager develops a vision for our brands in the Bosnian market to make them grow and meet our annual plans, developing and using digital and point of sale activation


 - Demonstrates awareness of the category context in the market

 - Designs key category activities

 - Consistently tracks and optimizes marketing spend for all our brands and manage the portfolio and SKU mix towards optimal profitability

 - Develops the brand strategy for our brands

 - Leading brand projects

 - Governance of ATL & BTL agencies which are in agreed cooperation with the company for the purposes of planning and implementation of advertising campaigns

 - Analyses and develops clear conclusions that are used to drive winning channel & customer strategy



What are we looking for?            


 - Ability to develop brand and marketing strategies and communicate recommendations to the organization

 - Strong analytical skills partnered with a creative mind

 - Data-driven thinking and an affinity for numbers

 - Outstanding communication skills

 - Up-to-date with latest trends and marketing best practices

 - Desire for continuous improvement in all brand execution aspects

          - university degree

          - 2 years work experience

          - fluent in English

          - skilled in MS office

          - driving license


Take this opportunity and become a part of HEINEKEN team – apply no later than 28 May 2022




We at HEINEKEN produce top quality beer and build great brands. We try to surprise and delight our consumers and employees over and over again. We are proud of the history and tradition of brewing beer in the communities of which we are a part. We operate in more than 70 countries, making us the most international beer producer in the world.

HEINEKEN Croatia is an equal opportunities employer. All qualified applicants will be considered for employment regardless of age, origin, skin colour, family or health absence, gender identity or expression, genetic data, marital status, health status, national origin, physical or mental disabilities, political affiliation , veteran status, race, religion, gender, sexual orientation or any other characteristic protected by applicable laws, regulations and ordinances.

Job Segment: Manager, Management

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