Title:  Sr. Brand Manager- Heineken

Context & Short Job Description

Our Dream:  Accelerate profitable topline growth through the rejuvenation of our beer & beyond portfolio.

Our Purpose:  We brew the joy of true togetherness to inspire a better world.

Our Values:  Passion for consumers & customers.  Courage to dream & Pioneer.  Care for people & planet.  Enjoyment of life.

The Sr. Brand Manager will support Heineken Canada continue building the capabilities and deploying brand strategies to scale our business.             

Tasks and Responsibilities

CAPABILITIES

• Support in the continuous improvement of our capabilities together with current and future business partners.
• Lead the process to enable ‘the Heineken way of doing Marketing’ with our strategic partners.
• Continuously improve process to learn and adjust fast – agile mentality.

BRANDS STRATEGY

Overall duties will revolve around building marketing brand plans and executing them while bringing business analysis and project management. This role will be responsible for the development,

implementation and execution of marketing initiatives and activities including integrated campaigns (digital/social, event/experiential, trade, media) via direct team management and

partnering with cross functional teams.

• Work cross-functionally (sales, marketing, innovation, consumer insights, etc. in Region/Global) to ensure solid implementation of approved brand plan.
• Support the ongoing analysis of category, competitive and consumer trends
• Support Marketing VP in the management of business relationships with agencies and vendors
• Ability to analyse price and product positioning vs category
• Interaction with sales teams and on occasion, key distributor personnel in support of sales efforts and execution of marketing programs.
• Ensure timely implementation of approved plan and quality execution in market.
• Assist in the development, testing and go-to-market plan for all new products.
• Prepare presentations for executive updates, internal and external sales and retailer meetings, innovation updates, etc. as required.
• Partners closely with the Marketing VP to assist in the development of brand strategy, brand vision, consumer communications, and creative asset development/adaptation.
• Support Marketing VP to develop annual brand plan based on market data and relevant consumer insights.
• Supports the development of break through creative ideas that align to the brand mission, connect authentically with current and future consumers, and ensures consistency of brand voice and visual identity across all channels.
• Manages project budgets through effective communication, analysis, and forecasting.
• Proven experience in consumer research and analytics as well with working with agency teams

Structure / Organization Context

Reports to the Marketing VP

Key Contacts & Stakeholders

• VP Marketing & VP Sales
• Agency Partners / HUBs
• Business Controllers
• Regional / Global Commerce
• Brand Specific communities/organizations
• If needed, distributor partners’ teams.

Minimum Requirements

• Education:           University degree in Business/Management/Marketing required
• Experience:          At least 5 years of experience in Marketing working with agencies
• Know-how:           Knowledge of HNV ways of working (Preferred)                                    
• Languages:          English fluent (French is a plus)
• Office Suite:         Excel and PowerPoint skills; knowledge of Power BI

Skills

• Knowledge and experience with of a wide range of marketing functions: traditional/non-traditional advertising, digital/social, experiential, shopper/retail.
• Proven ability to think strategically, creatively, and executional when developing marketing strategies, tactics, and initiatives.
• Entrepreneurial mindset with ability to work not only within general guidelines but also with more level of uncertainty, able to adapt and pivot as needed (fail fast / learn fast)
• Experience managing integrated teams (in-house or agency)
• Good communication skills
• Curious mentality & Entrepreneurial Spirit
• Works within general guidelines and with more level of uncertainty, able to adapt and pivot as needed (fail fast / learn fast)
• Resourceful and Pragmatic when proactively finding new solutions to existing challenges.
• Ability to thrive in a dynamic, complex, and fast paced environment.
• Ability to interact and communicate with multiple levels within organizations. Initiates and challenges relevant stakeholders on solutions
• Understanding of the (commercial) business context.
• Ability to work well in a matrix environment with participation in cross functional teams.