Traditional Off Trade Manager

Purpose of the job: 

Develop and implement the Commercial Strategy, Execution Plan and Continuous Improvement Cycle for TOFT (Where to play, How to win, What to do).

Key Accountabilities: 

Market Intelligence & Channel Insights  

 > Implement a structured approach to regularly collect and update consumer/shopper/customer insights for defined priority channels
> Establish and maintain channel insights information deck based on CMI data
Channel Activation  

> Own commercial activation cycle & business case for TOFT in line with sources of growth, agreed-upon targets, and volume & value gaps to close short-term and long horizon
> Put commercial activation into solid critical path & channel one plan, align execution plans/steps, track and evaluate the promotions & activations and executions on both input & output measures.
> Drive yearly promotional plan on brand level at difference channel in the line with brand guidelines, customer/shopper insight as well as sale feedback.
Channel Strategy & Channel Development    

> Formalise and regularly review a Channel Strategy with clear definitions of Priority Channels and clear Strategies to win with consumers & customers
> Develop winning execution standards for TOFT by partnering with Sales Teams, RTC, CMI & Sales Capability 
Continuous Improvement Cycle    

> Imbed continuous improvement cycle and own Internal Process Management to organize commercial plan gate keeping, with strong focus on execution review and improvement sprints
Team Management    

> Responsible for two direct report for TOFT
Data Driven Sales    

> Use data driven sales methodology (i.e. ROS analysis, promo baseline & variance analysis, uplift & cannibalization assumptions) to drive efficient and effective sales decisions.
> analyse data seeking for risky and opportunity to drive trade promo efficiency.
Cross Functional Collaboration    

> Extensive cross-functional collaboration including with field sales, brand marketing, sales operations, finance.

Knowledge and Experience: 

Working and Thinking Level:    Bachelor’s Degree in Business Administration, Marketing, Public Relation or any related fields.
Experience: 

> Minimum 2 - 3 years of relevant Off Trade channel marketing, brand marketing or field sales experience, with minimum 1 year of management position (preferably from international FMCG Industry).
> Fully demonstrated strengths in short-term and long-term planning with sales performance data analysis 
> Track record of having partnered with Sales, Brand Marketing & Commercial Finance to launch NPIs and drive positive category growth through mix management and optimized promos and discounts
> Very good presentation skills of data and business case to cross-functional Management