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Digital Media Manager

Job Description 

  • Excellent planning abilities: Must be extremely well-organized and should have media planning skills – Brand wise category wise media wise.
  • Social media savvy: It helps to have a continued awareness of the latest social media and advertising trends. This includes paid & earned media, engagement strategy, run campaigns, individual data driven marketing tools and social listening.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  1. Design, build and maintain our social media presence
  2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  3. Identify trends and insights, and optimize spend and performance based on the insights
  4. Brainstorm new and creative growth strategies
  5. Plan, execute, and measure experiments and conversion tests.
  6. Collaborate with internal teams to create landing pages and optimize user experience
  7. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  8. Instrument conversion points and optimize user funnels
  9. Collaborate with agencies and other vendor partners
  10. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Bringing stories to live:
  1. Co-develop a focused and targeted media strategy to bring the brand stories to live
  2. Develop content and work closely with external content developers
  • Create thought-leadership platforms for brand owners in the core areas of:
  1. Digital innovation – Content and digital engagements.
  2. Using brands to drive new consumer behaviours (responsible consumption/sustainability)
  3. Changing dynamic of urbanisation and its impact on consumers and their relationships with brand
  4. Create and implement creative integrated storytelling programmes to support the brand’s most important properties and put in place measurable key outcomes.

 

Job Requirement 

- Level of education: Bachelor Degree or Master Degree

Field of education: Marketing, Media Management or Digital Marketing

- Years of experience: 

  • Minimum of 6 years working experience in related areas
  • Passion for storytelling; social media expertise; stakeholder engagement/relationship building skills; selling/influencing, Content development, Copywriting

Language requirement: Fluent English language required

Functional competencies: 

  • Knowledge of how successful brands are built and strengthened
  • Hands on experience with a full spectrum of technologies, best practices and creative approaches to engage with influencers, media (traditional, social and digital) and consumers
  • Outstanding communication skills – written, spoken and interpersonal – to inspire and lead colleagues and agency partners.  Have an opinion, be persuasive and possess the self-confidence and gravitas to advocate with the passion needed to sell in new ideas
  • Well-developed project management skills
  • Strong work ethic and sense of urgency
  • Seeks responsibility and accountability

 


Job Segment: Manager, Database, Project Manager, User Experience, Management, Technology

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