Заглавие:  Brand Manager

 Локация: София

Функция: Търговска функция (Продажби и Маркетинг)

Вид договор: Постоянен

We are currently offering an exciting opportunity to become part of our marketing department as BRAND MANAGER. You can join a dynamic, fun-loving team that’s passionate about beer and brand building. You’ll be the driving force behind exciting and iconic brands, blending heritage with innovation to shape the future.

Responsibilities:

• Lead the development and execution of brand strategies that resonate with consumers, grow market share, and strengthen our position in the competitive beverage landscape;
• Analyze market trends, consumer insights, and competitor activity to inform decision-making and strategy;
• Develop and implement annual brand plans and campaigns across channels (media, trade, experiential);
• Collaborate with internal stakeholders (sales, trade marketing, finance, innovation, supply chain, etc) and external agencies to ensure consistent brand execution with solid market impact;
• Own the brand P&L, ensuring effective budget management and ROI tracking;
• Champion innovation, guiding new product development and go-to-market strategies. 

Requirements:

• University degree in Marketing, Economics or other related;
• 3+ years in FMCG area in the field of Marketing / Sales; 
• Possess sound Consumer, Shopper & Customer Understanding;
• Data-driven approach - analytical skills with a creative flair;
• A mix of strategic thinking and hands-on execution;
• Strong communication and storytelling skills;
• Highly self-organized and capable to manage multiple projects simultaneously;
• Proficient in MS office;
• Excellent in both Bulgarian and English;
• Clean Driving license. 

What we offer:

• Opportunity to gain local expertise and global know how

• Open and friendly work environment with strong focus on the health, safety and wellbeing;
• Organizational culture that embraces inclusion and diversity at the workplace;
• Attractive career development opportunities – locally and internationally;
• Competitive remuneration package and additional benefits.

ЗАГОРКА е основана преди 120 години. През 1994 г. компанията се присъедини към семейството на HEINEKEN - най-интернационалният пивовар в света с впечатляващо портфолио от над 250 световни, регионални, местни и специални марки бира и сайдер. Посветен на иновациите и дългосрочните инвестиции в марките, чрез своята стратегия за устойчиво развитие „Brewing a Better World“, HEINEKEN се стреми да добави стойност за всички свои партньори, консуматори и служители. В HEINEKEN работят 85 000 служители от 70 различни държави.
В България, ЗАГОРКА се ангажира да създава най-висококачествени продукти по устойчив и отговорен начин. Портфолиото на компанията предлага разнообразие от висококачествени продукти, които отговарят на вкуса на взискателния български потребител – Загорка, Heineken, Ариана, Birra Moretti, Amstel, Stolichno, Starobrno, сайдерът Крадецът на ябълки. Безалкохолните предложения за любителите на бира с 0.0% алкохол: Загорка 0.0%, Heineken 0.0 и Ариана Радлер 0.0%http://www.zagorkacompany.bg